The best way to understand the state of PCHIT has been the annual information therapy (Ix) conference, and the sixth annual edition was held earlier this week in Park City, Utah.

Target and Tailor and Engage, Oh My!

The 2007 Ix Conference Summary

Overview

There aren’t many health care conferences where you can jingle to Schoolhouse Rock and contemplate its impact on your medial prefrontal cortex in the same session.

Looking back to the first information therapy (Ix®) conference in 2002, it’s amazing how far Ix has advanced. In 48 hours, we learned that the state of the science behind targeting and tailoring of health information has grown dramatically. Equally important, innovators have now demonstrated successful strategies for engaging-even entertaining-people to activate them as partners in their care management.

For more detail on the state of PCHIT, see Summary of 6th Annual Ix Conference.

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