Toward the end of the last century, the federal government focused the country’s public priorities around a series of Healthy People 2000 Objectives. In the late 1990s, HHS (the U.S. Department of Health & Human Services) advanced a more ambitious set of goals, Healthy People 2010. They “challenge individuals, communities and professsionals…to take specific steps to ensure that good health, as well as long life, are enjoyed by all.”

HHS has begun planning for the next generation of objectives, Healthy People 2020, and has encouraged the development of an informaton therapy (Ix) objective to stimulate more effective communication about health issues. The IxCenter (http://www.ixcenter.org/) has been working for a year on developing technical definitions of what consitutes Ix to feed into these kinds of public health endeavors as well as private sector efforts aimed at stimulating market rewards for Ix.

We will soon be tailoring our existing Ix definitional work to the Healthy People rubric, and working with HHS to try to embed Ix into Healthy People 2020.

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